Griffith Group
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Us vs. what you're probably weighing.

You're not just choosing us — you're weighing us against the agency you could renew, the AI person you could hire, or the SaaS you could subscribe to. Here's how we see the tradeoffs. Honestly — each of these wins on something.

01

What it costs

Bespoke AI integration
Griffith Group

$3,500 Audit · Implementation from $28,500 · Advisory from $3,500/mo. Audit fee credits toward larger engagements.

The current default
Marketing agency

$4,000–$15,000/mo retainer, often with setup fees. Pay every month you want access.

Bring it in-house
In-house AI hire

$80k–$150k fully loaded, plus benefits. 3–6 months to hire, 6+ months to ramp on AI.

Configure-to-fit
Off-the-shelf SaaS

$200–$2,000/mo per seat, stackable. Plus setup, migration, and configuration time.

02

How fast you see value

Bespoke AI integration
Griffith Group

Audit delivered in 2 weeks. Most Implementation wins land inside 30 days.

The current default
Marketing agency

60–90 days of onboarding before outputs start to match your business.

Bring it in-house
In-house AI hire

3–6 months to hire. 6+ months before they're producing independently.

Configure-to-fit
Off-the-shelf SaaS

Fast to install. Months to configure. Often never quite fits.

03

How well it fits your business

Bespoke AI integration
Griffith Group

Bespoke. We adapt to your tools, voice, compliance posture, and pace.

The current default
Marketing agency

Their playbook with your logo on top. Your specifics negotiated in over time.

Bring it in-house
In-house AI hire

Fit improves with tenure. Bounded by one person's bandwidth and blind spots.

Configure-to-fit
Off-the-shelf SaaS

The platform's shape. You configure to its assumptions, not the other way.

04

Who runs it day-to-day

Bespoke AI integration
Griffith Group

Your staff, after we've trained them on what we built together.

The current default
Marketing agency

Their team. You get reports; they retain the knowledge.

Bring it in-house
In-house AI hire

Your hire. Bus factor of one.

Configure-to-fit
Off-the-shelf SaaS

You, usually — or you pay for managed services on top.

05

What you keep when it ends

Bespoke AI integration
Griffith Group

Integrations, prompt libraries, playbooks, trained staff. Handoff is the point.

The current default
Marketing agency

Campaign history, maybe. Process knowledge walks out the door with the account manager.

Bring it in-house
In-house AI hire

Everything — while they're there. Very little if they leave.

Configure-to-fit
Off-the-shelf SaaS

Your data, if you can export it cleanly. Not the AI configurations or the workflows.

06

Lock-in

Bespoke AI integration
Griffith Group

None. No subscription. No platform you're trapped in.

The current default
Marketing agency

Soft. Switching costs grow with tenure and institutional knowledge.

Bring it in-house
In-house AI hire

Low — until succession planning matters.

Configure-to-fit
Off-the-shelf SaaS

Hard. Data migration fees, retraining, renegotiation.

NoteAgencies, in-house hires, and platforms are all the right answer for some businesses. The Audit is the fastest way to find out which is actually right for yours.

Next

Still on the fence?

The Audit is a flat $3,500 and delivered in two weeks. If we end up recommending an agency or a different tool, we'll say so. We'd rather be honest than add you as a client.