Griffith Group AI
AI that fits your marketing — not the other way around.
We help marketing teams integrate AI into the workflows they already trust. Audit, strategy, and hands-on implementation — grounded in your brand, your constraints, and your people.
- Consulting, not SaaS — we fit your org, not the other way around
- Full business context: sales, legal, PR, and brand all inform the work
- We leave behind a team that doesn't need us
Why this is hard
The tech is ready. The integration usually isn't.
Off-the-shelf AI doesn't know your brand voice, how your sales team uses marketing content, what legal flags on review, or where your PR risk sits. Generic tools produce generic output — and generic output gets sent back.
Marketing teams that try to force AI in without accounting for any of that end up in one of two bad places: slowing down to retrofit every AI output back into the way they actually work, or shipping content that creates more problems than it solved.
The answer isn't a different tool. It's integration that starts with how your team already operates and adds AI only where it genuinely helps.
Where AI fits
Concrete applications we've seen earn their keep.
Not every use case — just the ones that tend to justify the effort for marketing teams with real constraints.
Claim-aware drafting
First drafts pre-flighted for legal review — brand claims flagged, compliance language surfaced, substantiation references pulled in. Writers spend less time in redline ping-pong.
One brief, every channel
Take one approved launch brief and spin channel-specific drafts — PDP copy, emails, paid social, retailer one-pagers — that tell the same story in the right voice for each surface.
Review-ready summaries
Diff-style memos for legal and leadership: which claims appear, which are new versus previously approved, which jurisdictions they run in, where substantiation lives.
Brand-voice pre-check
Writers draft against your house style via prompt libraries, so content starts inside your voice — not gets pulled back into it in review.
Retrieval from your own work
Models that speak in your language, not generic agency voice — grounded in your past briefs, approved copy, style docs, and legal history.
Competitor & category intelligence
Monitor competitor launches and surface what's working in your category without the hours of manual scanning.
How we work
Four ways to engage, depending on where you are.
Most engagements start with the audit and grow from there — but we meet teams wherever they land.
- 01
Audit
1–2 weeksA structured look at your marketing stack, workflows, and team capacity — with a ranked list of where AI actually moves the needle.
- 02
Strategy & Roadmap
3–4 weeksA 90-day plan grounded in your brand voice, legal review, and sales alignment. Sequenced pilots, a measurement plan, exec walkthroughs.
- 03
Implementation
6–12 weeksWe embed with your team and build the integrations, prompt libraries, and review loops. Your people own it when we leave.
- 04
Ongoing Advisory
Monthly retainerWorking sessions with your team and quick-turn help as models evolve, vendors pivot, and your needs shift.
Curious where AI fits in your marketing org?
Start with a free AI audit. We'll give you three specific opportunities, the constraints to watch for, and where we'd start — no pitch, no follow-up sales spam.