Griffith Group
Marketing · Consulting

Marketing consulting for operator-led businesses.

Modern, AI-aware, focused on the work that actually moves customers. Run by an enterprise-trained team applying that rigor at operator scale.

We're shaping our 2026 service offering. Reach out if you'd like to talk early.

Griffith · Group
01 · Track record

Enterprise muscle. Operator-scale work.

Before starting Griffith Group, Michael led DTC acquisition for a $200M+ consumer software business, ran $80M a year in media at a Fortune 500 home-security company, and partnered with a major ads platform on an ML model still cited as a case study in higher education.

$30M
Incremental revenue unlocked at a Fortune 500 home-security company through 35 rigorous incrementality tests.
$200M+
DTC consumer acquisition at a consumer software business, led in-house after replacing the agency model.
−75%
Non-brand CAC reduction at a Fortune 500 home-security company via attribution and bidding discipline.
13 yrs
Running enterprise DTC across agency, paid-search SaaS, higher education, home security, and consumer software.

These numbers are Michael's career, not Griffith Group's case studies. The firm is new, and we'll publish what we deliver as it lands.

02 · Get in touch

Have a problem worth talking through?

We're booking a small set of conversations as we shape our 2026 service offering. If you run an operator-led business and you've got a marketing problem that deserves real thinking, send a note.