Built for the businesses that keep Main Street running.
Griffith Group is a consulting practice — not a SaaS vendor. We build bespoke AI integrations for Main Street businesses that want AI to work for them without rebuilding how they operate.
Michael Griffith
- Education
- A.B. Economics, Harvard
- MBA, Western Governors University (2026)
- Based in
- Fort Lauderdale, FL
Hi, I'm Michael.
I've spent 13 years running performance marketing for large consumer brands. Most recently as senior in-house lead at a $200M+ consumer tax-software company, driving paid acquisition across the DTC business. Before that I ran $80M a year in media at a Fortune 500 home-security company, partnered with a major ads platform on an ML model still cited as a case study in higher education, and did the agency version of this work earlier in my career.
I started Griffith Group AI because the best moves in enterprise marketing — AI-built customer lists, in-house tooling, measurement that actually tells you what's working — map almost perfectly onto the problems Main Street businesses are paying through the nose to fight. A $200M brand and a three-chair dental practice deal with the same thing at different scales: agencies charging for what's now automatable, manual follow-up that bleeds leads, and tools that don't talk to each other.
I'm a player-coach. I'll architect the strategy and write the ad copy to ship the first test. I'll build the integration and train your staff on it. When I leave, your team runs it — not me.
- 01
Why consulting, not another tool
Most AI is sold as a platform. But every Main Street business has its own customers, its own staff, its own tools, and its own pace. A platform can't account for all that — and it usually asks you to change to fit it. A partner fits around you.
- 02
What we bring
Deep familiarity with AI capabilities and limits, and equal fluency in the operational realities of running a Main Street business: appointment flow, customer expectations, staff capacity, compliance, and the vendor stack you actually rely on. We speak to your front desk as naturally as your accountant.
- 03
How we leave things
Better than we found them, owned by your team. Our goal isn't permanent dependence — it's getting you to a place where AI is a durable part of how your business runs, and your staff knows how to run it.